Professional Certificate in Social Media

The professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken through the entire lifecycle of developing an overarching social media strategy and a campaign based strategy.

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During your qualification in social media, you will learn to:

Create social media campaign strategies that have great results in a multi-channel environment

Understand how to engage audiences through social media

Set effective SMART objectives, which are aligned with your business and marketing goals

Listen to what your audiences are telling you on social media to gain a deeper understanding

Understand how a social media strategy will improve your performance

Get started with writing your own social media strategy

Develop your own social media content strategy and plan

Managing the customer service demands on a social media channel

Understand influencer marketing through social media platforms

Understand how to use social advertising and its role in driving a business' goals

Gather useful data, analyse and turn into actionable insights

See below for further course details and full programme information.

Ready to upskill your team with the IDM? Explore our Corporate Training option, here

Details

Get in touch.

To discuss your options, please get in touch with one of our learning and development team:

Course availability

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Qualification Information

Social Media Engagement

• Why is social media engagement important?
• Creating a customer-centric social strategy
• Exemplary brands in social media

Social Media Objectives

• Setting objectives and KPIs
• Choose the right metrics to measure success
• Use the SMART objective framework for social listening

Social Media Listening

• Social media listening
• How to build a social listening strategy
• Tools for social listening

Social Media Strategies

• Developing a social media strategy
• Developing a social media channel strategy
• Developing a social media campaign strategy

Selecting Social Platforms & Funding Them

• Aligning your audience and social platforms
• Paid, owned & earned media
• Funding your social media channels

Social Media Content Strategy

• Defining content pillars
• Content format

Social Media Content Planning

• Planning your social media content
• Reactive and planned social media content development
• Tips for implementing your content plan

Customer Service on Social Media

• Interacting with customers on social media
• Staffing social media for customer service
• PR disasters, recovery & contingency

Influencer Marketing

• Research and identify your influencers
• Engaging influencers in your marketing campaign
• Measuring influencer activity

Social Media Advertising

• Introduction to social media advertising and basic principles
• Audience targeting
• Content and platforms
• Objectives, measurement, and analytics

Analytics and Insights

• Introduction to social media analytics & insights
• Test & learn on social media
• Developing insights and communicating with stakeholders

This is a practical course which is designed to take you on a step by step journey, to developing your own social media strategy.

At each stage of the strategy you will see practical applications to deepen your understanding and demonstrate how to go about it.

You will be provided with practical templates to take back to your office and share amongst colleagues, why not download one here to get a taste of the course. We teach marketers how to improve their processes and planning activity through toolbox, strategies and templates.

This course is designed for the following people

• You have been a social media practitioner for 2 years, either in entry level social media roles or as part of a broader marketing role
• You want to write effective social media platform and campaign strategies
  • Setting the direction of your social media development
  • Move in to social media management
  • Specialise in social media strategy
  • You should have 1 to 2 years experience in operating social media platforms in a professional environments;
    • Will have created content for and posted on multiple platforms.
    • Can gather stats from social platforms
    • Have created and posted content on social media platforms as part of a multi-channel campaign

    What this course is not:

    • A 'how to guide' for posting to social media
    • An introduction to social media
    • This course will not teach you:
      • How to use social media platforms
      • The dimensions of assets for platforms
      • Planning social media tactics for a campaign

      Online

      Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months.

      You can accrue CPD points as you study through this course.

      Corporate training

      This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate-training.

      You can enrol directly via the IDM website.

      If you would like to discuss your enrolment or have any questions please call us on 020 8614 0277.

      Exams and assessments

      In order to attain the Certificate in Social Media and use the honorifics Cert SocM, you must successfully pass two x one hour online exams.

      Pass marks and Grades

      To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met you will have the opportunity to resit at a later date.

      Enrol onto IDM Professional Certificate in Social Media course and receive the 'DMA Social Guide'. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

      Get in touch.

      To discuss your options, please get in touch with one of our learning and development team: